Employee motivation among call centre agents Literature review

Employee motivation among call centre agents - Literature review Example I would also like to thank _____________ for guiding my research for the past several months and helping me develop my background in human resource management, and organisation. Special thanks goes to ________, who was willing to participate in my final defense committee. I would also like to thank my parents, two elder sisters, and elder brother. They were always supporting me and encouraging me with their best wishes. Finally, I would like to thank my wife, ______. She was always there cheering me up and stood by me through the good times and bad. Contents 1.1. Introduction 2 1.2. Background of the Study 3 1.3. Research aims and objectives 5 1.4. Research Question 5 1.5. Significance of the Study and underlying assumptions 5 1.6. Structure of the Research 7 1.7. Conclusion 8 Chapter 2 Motivation Theories 9 2.1. Motivation Theory: a historical perspective 10 2.1.2. The Modern Period 11 2.1.3. The Present-day Scenario 13 2.2. The Theories 18 2.2.1. Maslow’s Needs Hierarchy The ory 20 2.2.2. Vroom’s Expectancy Theory 23 2.2.3. Motivation-Hygiene Theory 24 2.3. The Conceptual Analysis 27 2.4. Conclusion 30 3.1. Introduction 31 3.2. Saudi Arabia: Profile 32 3.3. The Telecommunications Industry of Saudi Arabia 33 3.4. Human Resource in Saudi Arabia 36 3.4 Etihad Etisalat (Mobily) 39 3.4.1. HR and Mobily 41 4.1. Introduction 1 4.2. Research Approach 1 4.3.Research Design 3 4.4. Data Collection 3 4.5. Validity and Reliability 6 5.1. Introduction 7 5.2. Findings and Discussions 8 5.3. Description of findings 9 5.3.1. Deficiency Needs 9 A. Compensation and Benefits 9 B. Security 11 C. Safety 12 D. Social Needs 13 5.3.2. Growth Needs 16 A. Esteem 16 5.4. Conclusion 24 6.1. Summary 26 6.2. Conclusion 27 6.3. Recommendations 28 6.4. Limitations and Future... Human resource capital is one of the primary assets of organizations. Although employees have been considered as indispensable in the organisation, the contemporary period has provided frameworks wherein the role of employees in attaining the goals of the organisation becomes a vital factor for the success of the organisation. Globalisation, recognition of the notion that organisation has an obligation in satisfying the interests of all identified stakeholders such as shareholders, employees, suppliers, costumers, community and other entities that may have a relationship with the firm. Likewise, there is a perceptible shift in the consciousness of the people and rapid developments in computer and information technology have contributed to the changed in perception regarding the central importance of employees in organisations. As a result, the current condition and state of employees today can be claimed to be the result of the long history of the difference between employees and employers and the current factors that are influencing human interactions. In this regard, scholars have continually articulated the inherent importance of motivating employees to improve their effectiveness, job performance and productivity.

Synthesis of Aquasomes With Different Compositions

Synthesis of Aquasomes With Different Compositions Executive Summary of Research Proposal (maximum 300 words) (Please include the problem statement, objectives, research methodology, expected output/outcomes/implication, and significance of output from the research project) The last three decades have witnessed remarkable and breathtaking advances in the field of biotechnology, biochemistry, molecular biology and peptide synthesis. These developments have facilitated the pharmaceutical industry to make remarkable progress in the development of peptide and proteins as drugs. Since proteins are known to be involved in essentially all biological processes and reactions, they represent a promising class of therapeutics. Administration of these classes of drugs to humans is formidable challenge for biotechnologist as well as pharmacist. The biggest problems lying in their governance are physical and chemical instability, poor bioavailability and lack of knowledge for delivering them. These problems can be solved by using the aquasomes. Aquasomes combines biotechnology and nanotechnology approaches. These sugar balls are the recent addition in delivery systems that have wider applications in peptide and protein delivery. Aquasomes are three-layered self-assem bled nanostructures. They contain solid nanocrystalline core lile calcium phosphate coated with polyhydroxy oligomers over which peptide and protein are adsorbed. The carbohydrate coating protects the peptide from dehydration and stabilizes the active peptide molecules. Structural stability is provided by solid core. Aqausomes maintains the conformational integrity of peptide which makes it ideal carrier system for delivery of peptides. In the proposed work Aquasomes, a novel nano drug delivery system compassing of hydroxy apatite (HA) core having carbohydrate coating will be prepared. Urokinase will be immobilized on these nanostructures for thromobolytic therapy. The prepared systems will be characterized for size, shape, size distribution, enzyme loading efficiency, and in vivo performance. The in vivo performance of the formulated aquasome will be compared with standard urokinase preparation. In Aquasome the steric hindrance is provided by polyhydroxyoligomers between enzyme and blood component (Plasma protein). Later RES cells assist in removing exogenous material from blood stream .The polyhydroxy oligomers maintain three dimensional conformation of enzyme and also helps in deferring recognizition from RES cells. Therefore it is proposed that aquasome not only act as dehydroprotectant but also preserve the three dimensional conformation of enzyme in blood, which enhanced dramatically the half-life of enzyme. So it is expected that proposed system can add new dimension in delivery of urokinase through its rapid onset of action, maximal efficacy and safety Research background including Problem Statement, Hypothesis/Research Questions, Literature Reviews, Related References and Relevance to Goverment Policy, if any. Problem statement Urokinase is a serine protease enzyme which is widely used as an anti-thromboembolic drug in thrombolytic therapy. Urokinase is a strong plasminogen activator. Activation of plasmin activates a proteolysis cascade which breaks down the fibrin polymers of blood clots. This makes urokinase a very important drug against vascular diseases.Urokinase has a half-life of 10-20 mins in plasma. Due to which it is needed to given patient in a short time span for treatment.2 These problems can be solved by using the aquasomes. Aquasomes combines biotechnology and nanotechnology approaches. These sugar balls are the recent addition in delivery systems that have wider applications in peptide and protein delivery. Aquasomes are three-layered self-assembled nanostructures. They contain solid nanocrystalline core like calcium phosphate coated with polyhydroxy oligomers over which peptide and protein are adsorbed. The carbohydrate coating protects the peptide from dehydration and stabilizes the active peptide molecules. Structural stability is provided by solid core. Aqausomes maintains the conformational integrity of peptide which makes it ideal carrier system for delivery of peptides.3,4 Hypothesis Urokinase is a thrombolytic enzyme having half life of 10-20 minutes. In the present work is an attempt is to retain the spatial properties of streptokinase i.e. three-dimensional conformation, which is a freedom internal molecular rearrangement generated by intermolecular interaction and a freedom of bulk movement. Using aquasomes a high degree of molecular preservation may be achieved by virtue of the significant degree of retained biological activity. The aquasomes also avoid the elimination of drug by reticuloendothelial system therefore sustained delivery of drug may be achieved, and a circulating bioreactor could possibly be developed which may be used as preventive measure to avoid probable vascular embolism Research Questions Is it possible to immobilize Urokinase on aquasomes? Do Aquasmoes will be able to preserve the activity of Urokinase? Is it possible to achieve sustain release of urokinase with aquasomes after PEGylation? Is it possible to use similar platform for other peptide drugs? Literature review Current status of research and development in the subject Kossovsky et al.5( 1995) reported first synthesis of aquasomes for delivery of protein antigen and mussel adhesive protein. After that around fifteen research publications were appeared in scientific community utilizing aquasomes for peptide and drug delivery. Recently Aquasomes were used in delivery of peptide and drugs like insulin6 and indomethacin.7 Vyas et al.8 also used aquasomes for hepatitis antigen delivery. The relevance and expected outcome of the proposed study Venous thromboembolism (VTE) is a common and potentially life threatening condition which is still under diagnosed and undertreated.VTE treatment is full of risk as patient requires precise dosing of drugs with careful monitoring.9 Due to these problems in last decade lot of studies were done for developing novel antithrombotic agents. Urokinase is a serine protease (EC 3.4.21.73) enzyme which is also called urokinase-type plasminogen activator (uPA). It is a thromobolytic agent. It was originally isolated from human urine, but it is also found in blood stream and the extracellular matrix. Urokinase directly activates conversion of plasminogen to plasmin which is a primary protein accountable for fibrinolysis.10 Urokianse has a half-life of 10-20 mins due to which it is not available in body for longer time. There is urgent need of a carrier which can carry the urokinase for longer time. Aquasomes is an answer for this need. As it carry the peptide with full retention of therapeutic activity for longer time. So there is a need of developing a drug delivery system for delivery of Urokinase in sustain manner11 It is projected that propose system can add new dimension in delivery of urokianse through its rapid onset of action, maximal efficacy and safety. References Degim IT, Celebi N. Controlled delivery of peptides and proteins. Curr Pharm Des 2007;13:99-117 Erdogan S, Ozer AY, and Bilgili H. In vivo behaviour of vesicular urokinase. Int. J. Pharm.2005 295: 1–6 Juliano RL. Microparticulate drug carriers: liposomes, microspheres and cells. In: Robinson JR, Lee VHL, editors. Controlled drug delivery. 2nd ed. New York: Marcel Dekker, Inc.; 2005. p. 555-80. Rawat M, Singh D, Saraf S, Saraf S. Nanocarriers: promising vehicles for bioactive drugs. Biol Pharm Bull 2006; 29:1790-8. Kossovsky N, Gelman A, Rajguru S, Nguyan R, Sponsler E, Hnatyszyn CK, et al. Control of molecular polymorphism by a structured carbohydrate/ceramic delivery vehicle-aquasomes. J Control Release 1996; 39:383-8. Cherian AK, Rana AC, Jain SK. Self-assembled carbohydrate-stabilized ceramic nanoparticles for the parenteral delivery of insulin. Drug Dev Ind Pharm 2000;26:459-63. Oviedo RI, Lopez SAD, Gasga RJ, Barreda CTQ. Elaboration and structural analysis of aquasomes loaded with indomethecin. Eur J Pharm Sci 2007; 32:223-30. Vyas SP, Goyal AK, Rawat A, Mahor S, Gupta PN, Khatri K.Nanodecoy system: a novel approach to design hepatitis B vaccine for immunopotentiation. Int J Pharm 2006; 309:227-33. Agarwal S, Lee AD, Raju RS, Stephen E. Venous thromboembolism: A problem in the Indian/Asian population? Indian J Urol 2009; 25:11-6. Agarwal Y.K, Vaidya H, Bhatt H, Manna K, Brahmkshatriya P Recent Advances in the Treatment of Thromboembolic Diseases: Venous Thromboembolism Medicinal Research Reviews, 2007 ; 27:891-914, Kaur K,Kush P,Pandey RS,Madan J,Jain UK,Katare OP Stealth lipid coated aquasomes bearing recombinant human interferon-ÃŽ ±-2b offered prolonged release and enhanced cytotoxicity in ovarian cancer cells.2015; 59 :267–276 (b) Objective (s) of the Research Urokinase is an unstable (half-life of 10-20 mins) enzyme. Pharmacist plays and important role in their stabilization, formulation and effective delivery. Over all aim of this study is to develop urokinase immobilized aquasome. Aquasome will protect urokinase from degradation and dehydration. It will also enhance and sustain its thrombolytic activity with reduced side effects. Specific objectives will be 1. To synthesize aquasomes having different compositions. Aquasomes with different sugar coating will be synthesized. Sucrose, Trehalose , Lactose and Pyrodoxial-5-phospahte will be used for sugar coating. Characterization of these nanoparticulte system will done using Transmission electron microscopy, Scanning electron microscopy, Zetasizer and X-ray powder diffractometry (XRPD). Determination of particle morphology and distribution size analysis of nanoparticles will be performed. 2 To immobilize urokinase on aquasomes and coating of PEGylated phospholipids Optimization of aquasome formulations for maximum loading of enzyme will be performed. Enzyme activity will be measured for immobilized enzyme and later they will be coated with PEGylated phospholipids for sustain release. 3. Characterization of these nanoparticulte systems after immobilization will be performed using Transmission electron microscopy, Scanning electron microscopy and Zetasizer 3. In-Vitro evaluation of aquasomal formulations Aquasomal formulations will evaluated for protein (Urokinase) release. (c) Methodology The envisaged work shall be undertaken on the following lines (1) Preformulation studies 1.1. Identification test for proteins IR spectroscopy SDS PAGE 1.2. Identification Test of Formulation Adjuvants (Sugars) Molish Test Moore’s Test Polarimetric determination of sugars 1.3. Preparation of calibration curve of adjuvants (Trehalose and Cellobiose) 1.4. Preparation of calibration curve of Enzyme as a Protein 1.5 Preparation of Calibration curve of Enzyme in PBS (pH 7.4) and Plasma (2) Preparation and Characterization of Hydroxy Apatite 2.1 Optimization of the method for the preparation of Hydroxy Apatite 2.1.1 Characterization of Hydroxy Apatite prepared by self-precipitation Size and Shape e.g TEM and SEM Crystal properties e.g XRD 2.1.2 Preparation and Characterization of Aquasome 2.1.3 Optimization of the poly hydroxyl Oligomers concentration on Hydroxy Apatite 2.1.4 Optimization of drying condition 2.1.5 Optimization of Protein concentration 2.16 Characterization of Optimized Aquasome formulation. Confirmation of poly hydroxyl Oligomers coating by Zeta Potential measurement Determination of loading efficiency of various Aquasome formulations In-vitro release rate studies Assessment of Biodegradability of Different Formulation Retention of Enzyme Activity Reaction Kinetics of Aquasome adsorbed Urokinase Urokinase specific Antibody Detection (3) Stability studies of prepared formulation SDS-PAGE Storage Stability Expected Results/Benefit It is expected that proposed formulation will retain the spatial properties of urokinase i.e. three-dimensional conformation, which is basically achieved by freedom of internal molecular rearrangement for intermolecular interaction and without any bulk movement. Using carbohydrate based aquasomes a high degree of molecular preservation may be achieved by virtue of the significant degree of retained biological activity. The aquasomes also avoid the elimination of drug by reticuloendothelial system therefore sustained and controlled delivery of drug may be achieved. Therefore, it is aim to develop an Aquasome system being streptokinase to protect drug from degradation and dehydration as well as to enhance and sustain its biological activity with reduced side effects. It will help us in getting preliminary results which will be very useful in writing big research project grants to other funding agencies. It is also expected that this research work will allows us to publish quality publications.

Making Best of the Bad - Original Writing :: Papers

Making Best of the Bad - Original Writing What is the meaning of life? That is a question that I ask myself and I'm sure you do as well. Sometimes I just sit there on my own, when things aren't going to great and have a wonder. I always come up with the same answer usually. 'Dunno'. I asked this question a lot to myself when my parents were splitting up. As I didn't know what the point of me being here was. But, now I have come through that rollercoaster of emotions. I think I have come out a bigger and better person. I look back at my life, when I was in my early childhood around seven or eight. They were some fabulous times, the hot scorching sunny days, the sky as blue as the rippled ocean. I remember feeling top of the world, playing footy with mates from sunrise to sunset. Life really couldn't have felt better. And why couldn't it? Because there was nothing wrong. As long as nothing is wrong, you will feel nothing but pure genuine joy. But as soon as something does go wrong, its hits you harder than anything, like being knocked down by a five tonne lorry. It feels like you will never get up again, and that everyone else's life is better. You feel so low, that you do not know what to do with yourself and you cannot trust anyone. This is what happened to me. That feeling is indescribable. All I can say is that it hurts. Although I did get knocked down, I did get back up and fight back. It was a long haul to say the least. But right now I can say that things that pretty much are back to their best. I mean can you give me one reason why it's good to mope around and feeling sorry for yourself? No. I didn't think you could. That's why you have to try and claw back what you once had. When your family is the most important thing to

Agent of the Disease Essay

The term â€Å"awareness† has become a popular expression for the past decade. It is now so extensive that its meaning can span from being physically to socially aware. Societal consciousness is kept in a lot of ways because of the vast number of researches in different fields and constant media exposure. People have learned millions of facts about the human body unknown to our ancient ancestors. Yet Dr. Bob Moorehead (1995) has once put that we have â€Å"more medicine, but less wellness†. For instance, cancer is known to be a potent killer of human beings yet until now we have no cure for it. In this sense, let’s take cervical cancer differently. This type of cancer occurring in women is the only one known to be caused by a certain type of human papillomavirus (HPV) (â€Å"Genital HPV Infection,† 2004). Viruses can be destroyed by antiviral agents such as chemicals, ionizing radiation and vaccines (Tortora, 1995). This is the reason why there are a large number of groups around the world promoting awareness about this disease believing that it could be the easiest cancer to fight. The World Health Organization (2007) has categorized human cervical cancer as one of the leading types of cancer in women affecting over 510,000 cases annually. It is often asymptomatic which means that the person infected may not immediately know that she is infected. Tests should be done to detect the presence of this disease. Agent of the Disease A group of DNA viruses from the family Papovaviridae cause cervical cancer. This family also includes viruses that cause warts. Human Papillomavirus is the causative agent of cervical cancer. Certain strains are responsible for the simple warts but a few â€Å"high-risk types† of strains lead to cervical cancer (Parkin, 2006). Although viruses can lead to this disease, the American Cancer Society also lists smoking, secondary infection and genetic predisposition as risky factors (â€Å"Cervical,† 2007). HPV strains 16 and 18 are especially risky to women as it causes a certain change in the cervical cells detected through a Pap test. Thus, a woman can be diagnosed of cervical cancer if there is an HPV infection but not all women with HPV can lead to cervical cancer. Vulnerability to the Disease In 2005, lung cancer is the leading cause of death of American citizens and cervical cancer statistics are low (WHO, 2007). Pregnant women can also be affected by this virus but cases of vertical transmission to the offspring are rare. Basically, men and women are prone to infection and transmission of the virus. Women who get infected by HPV are usually sexually active or may have been exposed to the virus previously. They may have multiple sex partners or a single infected partner (â€Å"Genital HPV Infection,† 2004). Again, the HPV strain that causes warts is different from the one causing cervical cancer which means that having warts is not directly linked to having cervical cancer. Environmental Factors As far as infection is concerned, sexual contact is enough to elicit a possibility especially if the partner is infected by the virus. WHO considers poor diet, primary HIV infection, taking oral contraceptives and multiple pregnancies as environmental risks too. Dietary factors such as having foods that are carcinogenic and unhealthy eating habits can lead not only to cervical cancer but to other diseases too. HIV infection, which impairs the human’s immune system against diseases, may bring about cervical cancer making HPV an opportunistic pathogen. There is no clear basis of the link of oral contraceptives and having multiple pregnancies to cancer but hormonal drugs may induce cellular changes in lining of the cervix. There have been recent reports that the use of condoms reduces the risk of HPV infection and cervical cancer in women (â€Å"Condoms help†¦. ,† 2006). Further studies are conducted about this claim and is still a topic of debate in the scientific community. Modes for Disease Transmission Since cervical cancer is primarily caused by a virus, transmission of the disease is through direct contact, in this case, genital contact. An infected genitalia may have sores or ruptures that may come into contact with an uninfected genitalia. Oral sex can also transmit the virus. HPV infection from mothers to newborns is rare or may lead to respiratory papillomatosis. A recent study has reported that a person that may have been infected earlier by a milder strain of the HPV may lead to cervical cancer. Persistent strains may remain dormant in the body and in later years alter its physiology and cause cervical cancer (Cason, Rice & Best, 1998). Thus, the early claim that only â€Å"high-risk types† of strains can cause cervical cancer needs to be re-assessed. Controlling the Spread of the Disease With the increased awareness of the benefits of early detection and prevention of cervical cancer, there are a lot of ways to avoid contracting and preventing the spread of the disease. Cellular analysis, vaccination, use of condoms and the use of microbicides are few suggestions (â€Å"Human Papillomavirus,† 2007). Cytological analysis of the lining of the cervix, commonly called a Pap smear test is effective in distinguishing cellular growth abnormalities. If the Pap smear test results are abnormal, an HPV test that detects the presence of the DNA of the virus can be subsequently done. There are also latest additions of tetravalent vaccines developed by multinational pharmaceutical companies that are now commercially available for women only. The vaccines are still not fool-proof as there are reports of minor side-effects like having fever and redness of the skin (â€Å"HPV,† 2006). Avoiding sexual contact is the most effortless and cheapest way of prevention. Another simple and convenient technique of preventing spread is through the use of condoms. Although condoms are believed to be preventive of sexually transmitted diseases, the effectivity of this practice is still under deliberation. Still there is no harm in using condoms because prevention is always better than cure. Lastly, latest idea in disease control is the production of topical microbicides that can kill the virus before sexual contact. Social and Cultural Influences It is a stigma in this society being labeled as someone having a sexually transmitted disease. Having the disease is already tough, plus the collective prejudice one is subjected to. In the context of social relevance, people have become liberal about having sexual contact where there is no issue about unmarried couples having sex. Teens under legal age also commit this act. It is therefore incontestable that the chances of contracting the disease are really high in this modern age. Awareness of the cause, prevention, detection and treatment of cervical cancer is indubitably crucial. Social beliefs can sometimes prevent the treatment of the disease. The use of condoms is an issue to the Catholic persuasion. Contraceptives are not an option for Catholics, as instructed by the Vatican. Another issue about the treatment of cervical cancer is the use of vaccines that are not yet suitable for use of everyone and may cause side-effects. From the past decades, there have been significant steps in promoting awareness of sexually transmitted diseases. Princess Diana of Wales guilelessly reduced the stigma put by the society to HIV infected patients all over the world. Other famous figures followed her lead to not only erase prejudice but also to let everyone know what these diseases are and find ways to cure them. In the modern world, certain groups educate people worldwide and create ways to reach out to people such as the Digene Corporation. Conclusion Cervical cancer in women is primarily caused by an infection of the human papillomavirus (HPV). There are certain strains that are â€Å"high-risk† for cervical cancer. It is believed that the virus causes an alteration in the cells of the cervix that can lead to cancer. Transmission of the disease is through direct sexual contact or through oral sex where the uninfected skin comes into contact with an infected sore or lesion. Since the cancer is caused by a virus, it is believed to be treated easily and preventable in some ways. Vaccination, the use of condom and topical microbicides, and undergoing the Pap test are some suggested ways to avoid and control the spread of the disease. Due to its curable nature, steps are now done to promote awareness about the disease so that people can avoid contracting and find ways to cure it. References Cason, J. , Rice, P. , & Best, J. (1998). Transmission of cervical cancer-associated human papillomaviruses from mother to child. Intervirology, 41:213-218. Retrieved July 6, 2007, from http://content. karger. com/ProdukteDB/produkte. asp? Doi=24939 â€Å"Cervical Cancer†. 2007, Wikipedia: The Free Encyclopedia (2007).. Retrieved July 5, 2007, from http://en. wikipedia. org/wiki/Cervical_cancer Condoms help protect against cervical cancer 2006. Associated Press. Retrieved July 6, 2007, from http://www. msnbc. msn. com/id/13461194/ â€Å"Genital HPV Infection – CDC Fact Sheet† 2004. U. S. Department of Health and Human Services. Retrieved July 5, 2007, from http://www. cdc. gov/std/HPV/STDFact-HPV. htm â€Å"HPV (Human Papillomavirus)†. 2006. U. S. Food and Drug Administration. Retrieved July 5, 2007, from http://www. fda. gov/WOMENS/getthefacts/hpv. html â€Å"Human Papillomavirus† . 2007. Wikipedia: The Free Encyclopedia (2007).. Retrieved July 5, 2007, from http://en. wikipedia. org/wiki/Human_papillomavirus â€Å"Human papillomavirus infection and cervical cancer†. 2007. World Health Organization. Retrieved July 5, 2007, from http://www. who. int/vaccine_research/diseases/hpv/en/ Moorehead, B. (1995). â€Å"The Paradox of our age. † Retrieved July 6, 2007, from http://www. trans4mind. com/counterpoint/moorehead. shtml Parkin DM (2006). â€Å"The global health burden of infection-associated cancers in the year 2002†. Int. J. Cancer 118 (12): 3030-44. PMID 16404738. Tortora,G. J. et. al. 1995. Microbiology: An Introduction. 5th ed. USA: The Benjamin/Cummings Publishing Company. â€Å"The Impact of Cancer† 2007. World Health Organization. Retrieved July 5, 2007, from http://www. who. int/ncd_surveillance/infobase/web/InfoBasePolicyMaker/reports/ReporterFullView. aspx? id=5

Fundamental Analysis of Automobile Sector

GROUP-15, FINANCE-II By analyzing the industry on various parameters with the help of implementing Fundamental and Technical tools we came to know that this industry has a lot of potential to grow in future. So recommending to invest in Automobile Industry have no doubt is going to be a good and smart option because this industry is booming like never before not only in India but all around the world. The returns which came out of this industry were very impressive recently, as if we take an example of TATA motors it gives approx 90% return in a period of just 3 months while Maruti Suzuki shows always a buy and hold position because there is possibility of growth in future, same situation is in two wheeler segment with market leader Hero-Honda a debt free company also have bright future ahead. The numbers which came out in the end of financial year 2009 prove that even in the period of recession the overall sales went up is sufficient to support to this fact. Through Technical analysis of TATA Motors and Maruti it can be recommended that for now Maruti share price shows that it’s a time to hold the position or buy more shares as there is scope in further rise in share prices until and unless any negative reaction or sentiments comes in the Economy. Investing in Maruti Suzuki for long time could be a good option whereas in TATA motors there is a chance of getting correction, as it already went on high side in a very short period of time so holding the shares for long time could be a wrong step, so at this point of time those who invested earlier can book their profit or new

Haemodialysis essays

Haemodialysis essays Thousands of people suffer from acute renal failure which occurs when the kidneys lose the ability to excrete wastes, concentrate urine, and conserve electrolytes. Electrolytes are substances in solution consisting of various chemicals which can carry electric charges. They exist in the blood as acids, bases, and salts, such as sodium, calcium, potassium, chlorine, magnesium, and bicarbonate. Electrolytes are necessary to carry out electrical impulses from the brain to the nerves, muscles, and other tissues in the body. Without them death is a sure result. The urine produced usually decreases in volume because it is no longer being removed, and, in some cases, there may be no urine produced at all. This condition causes fluids and waste products to accumulate in the body. The blood stream overwhelmed with nitrogen type wastes such as urea. These waste products act as poisons when they accumulate in the body, damaging tissues and the functioning ability of many different organs. Approximately 3 out of 10,000 people admitted to the hospital are diagnosed with acute renal failure. (Mallick, 1999) The kidneys function is to filter out wastes and excrete fluid when the pressure of blood in the bloodstream forces blood through the internal structures of the kidney. Decreased blood flow is one cause of damage to the kidneys and may occur when there is extremely low blood pressure (hypotension) from trauma, complicated surgery, septic shock (toxin or bacterial waste infection like those excreted by E-coli), hemorrhage to arteries and veins, burns and dehydration. Other causes of kidney failure are acute tubular necrosis which is the damage of kidney cells due to a lack of oxygen. This may occur after toxic injury to the kidneys when they have been exposed to metals, solvents, certain antibiotics and other medications. Also, Myoglobinuria may cause damage to kidney tissue. This may be caused by rhabdomyolysis which results from a ...

Victorias Secret Pink

Victorias Secret Pink Analyze the buyer decision process of a typical pink customer Consumers generally follow a certain decision-making process when buying products, particularly new or expensive items. They undergo five steps that include: recognition of need, search information, evaluation of alternatives, purchase, and after purchase behavior. These five steps represent a general process that can be used as a guide for studying how consumers make decisions.Advertising We will write a custom case study sample on Victoria’s Secret Pink specifically for you for only $16.05 $11/page Learn More It is important to note, though, that consumers decisions do not always proceed in order through all of these steps. In fact, the consumer may end the process at any time or may not even purchase products from the Victoria Secrets.  According to the market research females, on average, have a larger deep limbic system than males, implying that they are more in touch with their feel ings as compared to men. It follows, then, that women are also tapped into emotionally charged images. Psychologists at the State University of New York and Stanford University found that, though emotion-evoking photographs were more likely than emotionally flat images to stick in the brains of both men and women, women were able to remember more of the emotional images over time than could men (Barney 114). Women use more of their brains to process emotional images. They have been found to have an increased ability to bond with and be connected to others-which equip them generally to be the best shoppers. A womans brain functions differently than a mans in decision making. This is not a debate about which genders brain is better, per se, because each is simply different in form and function. Understanding these differences gives Victoria Secrets a sound basis from which to launch consideration of female-focused marketing approaches. Apply the concept of aspirational groups to Victo ria Secrets pink line. Should marketers have boundaries with regard to this concept? The appeals given are some of the appeals which make use of reference group concepts. A reference group in this context is a set of people with whom consumers of Pink products compare themselves to shape their attitudes, values, knowledge and behavior (including buying behavior). These concepts are used by Victoria Secret brands in a number of situations and celebrity usage is one of the vital applications of reference groups. A brand would derive value from celebrity associations if celebrity usage is done in a conceptual manner. Marketers would need to maintain boundaries and understand the aspirational groups with which target consumers may like to associate themselves.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These aspirational groups would have to be represented in a manner which would appeal to target consumers. There could be three kinds of reference groups. The aspirational group is one which the young teens admire and like to emulate but they are not members. The consumer does not have a face-to-face contact with this group and hence it is a secondary group. Explain how both positive and negative consumer attitudes toward a brand like pink develop? How might someones attitude toward pink change? In general, the strength of ones elaboration likelihood will determine the type of process by which attitudes towards the advertised brand will be formed or changed. The persuasion model in indicates two mechanisms, by which persuasion occurs: at the top, a central route; and at the bottom, a peripheral route. Under certain circumstances, attitudes towards the advertised brand have a high probability of being changed in the direction of the experienced emotion; positive emotional reactions leading to positive brand attitudes, and negative reactions leading to neg ative attitudes. Also, because the consumers elaboration likelihood is high, it can be expected that any attitude change experienced under the central route will be relatively enduring. Message-based persuasion Attitude formation process results from processing message arguments. When Pink consumers are sufficiently motivated and are able to process a messages specific arguments or selling points, their cognitive responses may lead to changes in beliefs about the advertised brand or to changes in evaluations of the importance of the brands attributes and benefits. In either or both cases, the result is a change in attitude towards the brand. This process is based on the theory of reasoned action (TORA), which proposes that all forms of planned and reasoned behavior have two primary determinants: attitudes and normative influences. What role does pink appear to be playing in the self-concept of Tweens, teens, and young adults? Consumption types, whether symbolic, compensatory or vora cious, are closely connected to the development of the self, and often intersect through the use of dress. Likewise, as a client at Victoria Secrets goes through a role transition, he or she will likely choose objects believed to signify the new role. Participants often allude to specific brands of clothing as future consumption goals. We therefore, consider the role of brands like Pink within symbolic consumption at various stages of teens, teens and adults, and to the ultimate transformation of the self. Brands and the Self Brands provide benefits to the consumer. For instance, Barney argues that brands can act as consumers partners and that consumer-brand relationships are valid at the level of lived experience (112).Advertising We will write a custom case study sample on Victoria’s Secret Pink specifically for you for only $16.05 $11/page Learn More A search for the common ground between a brand and consumer has resulted in the development of fiv e dimensions of the brand-consumer relationship: sincerity, excitement, competence, sophistication, and ruggedness (Berry 16). These five dimensions are perceptions identified and defined by the consumer, which serve as symbols of the similarity between the products attributes and uses. The relationship between the consumer and a brand requires a degree of emotional commitment from both parties. Branding that appeals to the consumers emotions, allows the brand and consumer to together construct their own story: which in turn, justifies further use of the brand Barney, Hansen. â€Å"Trustworthiness as a Source of Competitive Advantage.† Building New Forms of Cooperation in a Volatile Economy. (2009): 112-18. Print. Berry, Bendapudi. â€Å"Clueing in Customers†. Communicating in times of Uncertainty. (2002): 2-29. Print.