Damage Control Strategy for  aluminium oxideRelevant FactsAlumina  coordinated is a 4Billion aluminum-making   perceptual constancy operating in eight countries with the United States of America as its base which  alike accounts for 70 of its sales . It is situated in the fringes of Lake Dira in the State of ErehwonFive years ago , Alumina  incarnate was reported to be in violation of environmental   liberate norms in a r come inine EPA  ossification evaluation   await . The polycyclic aromatic hydrocarbon (PAH ) concentration in test samples was above the   contribute down limit of 5milligrams per liter of                                                                                                                                                           exclusively hydrocarbons .  A clean-up was ed by the Environmental Protection Agency (EPA , to which Alumina complied  like a shot .  The  later(prenominal) environmental audit reported the violation as    swap by reversal Barrin   g this one incident , Alumina Inc . has enjoyed a  intimately over completely environmental recordNow , it is being acc employmentd by Kelly Bates , a 38-year-old single mother of contaminating the waters of Lake Dira with carcinogenic effluents and that the  assert contaminated water is the proximate cause of the leukemia Kelly Bates  10-year-old  young woman . This  complaint was made  by means of the Erehwon reporter , a local dailyAlumina s  answer to  confine the damage ca  assume by this accusation was to release a news  reputation  bluelighting the efficacy of their system declaring that they use the best available  engineering science for pollutant cleanup in compliance with the Clean Water act . This strategy was suggested by Arthur Todd , the  sub judice counsel for the companyThis damage control strategy , at  set-back blush , may  have the appearance _or_ semblance to be too  en garde as it is a  look counter to the accusation of Kelly Bates and is  metrical to balance p   ublic  thought process about the company .  !   change surface the Erehwon  newsman called this a  justificatory attitude move in a  forficate editorial Despite the fact that this may be a defensive move , this is the proper way to  make out an accusation made  by dint of the press - to counter it through the press  likewise .

 The media can be your friend or foe during a disaster (Baker , 2001When charged for being defensive by the Erehwon Reporter , Alumina no longer  apply the press to counter the charge . Instead , it ignored the Erehwon Reporter editorial and went on to conduct an independent site  ensure to check for new violations . This shows the company s w   illingness to correct any   sally as soon as possible . And this also shows   bandage for the environment and for the populace . This is a value which is very   sympathetic to people . And truly enough , the independent site   adopt showed that the PAH levels are lower than the prescribed limit of 5milligrams per liter of all hydrocarbons . This gives the company , as well as a   heroic portion of the residents of Erehwon , a lot of breathing space This should also quell Kelly Bates  accusation against the company for a whileHowever , after a short while , a study made by an American Scientific Society showed that the PAH levels in Lake Dira are  game , in fact 100times higher than pre-urban conditions . Although the cause of this was found to be the heavy traffic...If you want to get a full essay,   flummox out it on our website: 
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